Vice President, Fragrance Marketing

Job Description
The Vice President of Fragrance Marketing will lead the Fragrance Marketing team to ideate, design, and oversee the local marketing platform for Christian Dior’s Fragrance businesses across:
Core women’s fragrances
Core men’s fragrances
Premium fragrances and experiences
This position will also be the point person for the full Christian Dior brand expression during Key Consumption Periods (KCP’s) including Valentine’s Day, Mother’s Day, Father’s Day, and Vacation.
Through close cross-functional partnerships, bring marketing plans to life to achieve the Dior Fragrance growth objectives and contribute to overall Parfums Christian Dior profitability for the US and North America.
Principal Duties and Responsibilities:
Influence the development of the Fragrance product portfoliosLeverage consumer data points (quantitative, qualitative, competitive) to influence global marketing partners in creating products and offerings that are designed for success in North America – including product needs to fulfill portfolio gaps and specific sizes/formats to achieve specific consumer goals
Propose promotional and added value offers that maintain brand guidelines while addressing local market needsIdentify gaps in saleable offering to drive the full Parfums Christian Dior business during Key Consumption Periods
Identify opportunities for any non-saleable items needed to deliver sales objectives
Portfolio management to:Improve differentiation within the existing fragrance offering
Identify opportunities for any product launches and discontinuations
Influence the development of communications that promote our fragrance franchises and hero productsDemonstrate an expertise of the competitive environment within the core women’s, core men’s and premium fragrance marketsCommunicate monthly competitive activity (i.e., sales, trends, new launches, brand activations, media activity, in-store activity) to key global counterparts and local cross-functional teams
Identify differentiating angles, moments, and stories that Dior could leverage to build sales, market share, and improve category ranking
Coordinate with media teams on media briefs and media plans, especially identifying audience profiles, key targets, and new media opportunities
Lead the process of developing marketing assets to drive new launches, Key Consumption Periods, and hero productsWork with PR/Communications on influencer content briefs
Collaborate with Education/Events teams on specific activation messaging, materials, and requirements
Identify media asset needs with Media/eRetail teams to fulfill brand- and retailer-specific campaigns
Collaborate with eCommerce teams on product-page needs for visual assets, video assets, and SEO-optimized copy
Lead national (retailer-agnostic) brand marketing initiatives designed to achieve business goals and increase active Dior Fragrance clients including:  sampling, GWP strategies, education/events calendar, seasonal calendar of priorities
Support Operational Marketing (especially Trade Marketing) to build marketing activation plans specific to each retailer and their unique client strategies
Partner with Visual Merchandising to conceptualize, develop, and execute in-store needs including Visual Weeks, Dior-specific permanent merchandising, brand statements within retailer-specific environments, etc.
Work closely with Retail Innovation teams on direct-to-consumer initiatives
Develop the vision for Dior’s fragrance distribution network (i.e., distribution strategy among wholesale and owned distribution channels), then partner with Operational Marketing on rollout and execution of guidelinesIdentify which retailers to partner closest with for key launch moments and to drive on-going business
Collaborate with Operational Marketing to identify any selling needs to execute distribution at retailers, including:  testers, point-of-sale fixtures, merchandising elements, promotional sets
Present Fragrance marketing strategy and initiatives at retailer meetings and at the annual Dior Commercial Conference
Lead pricing exercises for the Fragrance portfolio including gaining alignment on pricing strategy for on-going and promotional SKU’s
Oversee reporting of current sales trends and inform future forecast planningLead team on reporting retail sales and overall product performance monthly – setting annual and monthly Fragrance sales projections and continually revising annual projections based on YTD performance
Anticipate and react to changing sales trends to impact production forecasts – increasing forecast accuracy across both saleable and non-saleable items to reduce excess/obsolete inventory and avoid out-of-stock situations at retail
Supervise, lead, and develop the Fragrance team talentsEnsure daily activities are aligned to driving the strategic Fragrance priorities
Driving on-time delivery of business needs including procedures, forms, analyses, and reports critical to the execution of marketing plans
Lead accurate reporting and communication of information
Ensuring teams remain motivated and engaged
Developing business-analytic skills of the team and category-specific skills (i.e., fragrance evaluation, consumer behaviors)
Supervision Received:
SVP of Marketing
Supervision Exercised:
Two direct reports (Senior Director and Senior Manager)
Total team of five talents