Advisor, On-Premise Hospitality - Arlington, VA

Job Description
Must be based within a 30 minute commuting distance of the designated market.
The Advisor, On-Premise Hospitality is responsible for driving brand and commercial performance across a territory of on-premise accounts for a large portfolio of spirits brands using strategic business solutions and hospitality industry expertise. 
Reporting to the Manager, On-Premise Hospitality, the advisor will leverage her/his industry know-how, brand programming and agency resources to provide value for on-premise customers (account decision makers) in turn building a long-term relationship for the portfolio. 
Core Responsibilities/Activities:
Legal and Compliance Accountability. Maintain all legal and marketing code guidelines 
Customer Engagement. Drive brand presence, performance and advocacy in various segments of on-premise accounts using strategic engagement activities and business-focused solutions
Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
Consumer Strategy. Gain insight to consumer trends in various segments of on-premise accounts to inform customer (account) engagement sessions
Social Media Presence. Utilize social platforms to support brand initiatives 
Agency Accountabilities. Complete accurate and timely management of agency initiatives including:Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives 
Point of Sale, asset and warehouse management
Brand, market, competitive and customer insight curation
Leverage Agency Expertise. Seek, secure and facilitate opportunities to bring education team and its content to on-premise customers within territory
Network Partnership. Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
What Success Looks Like:  
Commercial growth (exceeding goals) in on-premise accounts within territory  
Menu presence growth (exceeding goals) in on-premise accounts within territory 
Delivery of program activities within the on-premise environment 
Growing presence on social media  
Positive 360º feedback from manager, market team and client partners 
Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client 
High rate of added value across territory (going over and above with our client partnership in the field) 
Increasing brand and category knowledge 
The physical demands of this role require the following: 
Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.