Programme Manager - Marketing

We are recruiting for a Programme Manager on behalf of our client, who are an award winning, not-for-profit organisation based in Birmingham who provide support to unpaid Carers. This organisation offer an empowering and supportive work environment where they truly value their employees, as well as a 4 day working week.

This is a new role within their Marketing team and would suit someone who has similar experience within a not-for-profit organisation however applications from outside of the sector are equally welcomed. Hybrid working is offered.

Duties and experience required, include:

Digital Marketing and Content Strategy:

* Proven track record in developing and executing online marketing strategies, including SEO, content marketing, and social media.

* Expertise in creating engaging, informative content tailored for Carers, such as blogs, guides, and email courses.

· Public Relations (PR) Experience:

* Strong PR skills to enhance Forward Carers' visibility and reputation.

* Experience in managing media relations, press releases, and public communications to positively influence public perception and support.

· Community Building and Engagement:

* Ability to foster and manage online communities and support networks, ensuring active engagement and participation.

* Skills in building and maintaining strong online communities and support networks.

· Partnership Development and Management:

* Experience working with local authorities, healthcare organisations, NHS providers, and charities to expand service reach and secure collaborations.

· Technology and Digital Health Solutions:

* Familiarity with AI-powered tools, chatbots, self-help platforms, and online health and wellness support systems to provide instant, personalised support.

· Data Analysis and Strategic Planning:

* Proficiency in using data and insights to improve services, measure impact, and reduce system demands.

* Capability to conduct thorough departmental reviews, identify inefficiencies, and implement cost-saving measures while maintaining high service standards.

· Hands-on Leadership and Operational Management:

* Ability to lead by example, contributing directly to projects while managing a team effectively.

* Experience in developing and managing online health and wellness support systems.

· Carers Voice Initiative:

* Strong advocacy skills to amplify the voices of Carers in all marketing and communications efforts.

* Experience in organising and promoting Carers’ feedback and stories to influence policy and improve services.

Apply now