Posted in: Other in California | Posted: |
Job Description
WE WELCOME REMOTE U.S. BASED CANDIDATES.
The Customer Data Platform (CDP) Manager is part of Merkle's expanding Customer Analytics practice that supports the implementation and drives activation across channels from leading CDP solutions such as Adobe Experience Platform, ActionIQ, Lytics, mParticle, Salesforce C360A and Interaction Studio. The goal of our practice is to help clients rapidly deploy these platforms, maximize the usage, and demonstrate ROI from driving real-time personalization omnichannel orchestration. The CDP Manager reports to VP, Analytics.
Key Responsibilities
You will lead client engagements by providing expertise around platforms, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement
You will drive use case development to improve business KPI based on client goals, CDP functionality, data availability, and organizational readiness
You will define data taxonomy required to drive use cases based on a detailed understanding of clients online and offline data
You will conduct audience analyses using data attributes and business knowledge and develop audiences based on testing and targeting strategy
You will drive omni-channel activation and orchestration of audiences across partners such as Google, Facebook, ESP's, DSP's, ESPs, site and app platforms
You will partner with project managers to develop a detailed project plan and ensure timeliness, quality of deliverables, and client expectations
You will lead analysts and work with other teams at Merkle to conduct the above activities
