Director Search Engine Optimization

About Us
ReflexMD is a pioneering health and wellness subscription telemedicine company, dedicated to providing a convenient and personalized healthcare experience through our online platform. With a strong management team of industry experts and a vast consumer business pipeline, we are well-positioned to expand our team to support our fast growth. This growth-stage startup is already profitable, with an 8-figure ARR, and the Founder/CEO has led several successful venture-backed companies.
Position Summary
Are you a strategic and data-driven professional with a knack for driving acquisition in the Health-Tech sector? ReflexMD is seeking a talented Director of Search Engine Optimization to join our dynamic team. This pivotal role will have a direct impact on customer acquisition and business growth through the execution of strategic search marketing strategies with the use of best-in-class practices.
The ideal candidate will operate with a data-driven mentality and continuously refine strategy for optimized performance. This role requires a natural aptitude for staying updated on industry trends, algorithm changes, and emerging technologies to proactively adapt strategies and tactics.
Key Responsibilities
Customer Acquisition: Oversee and optimize paid search campaigns ensuring efficient allocation of an 8-figure annual paid search budget, keyword targeting, and ad copy. Build ReflexMD’s presence in paid search shopping platforms, such as Google Shopping, by managing product feed optimization and campaign performance.
Search Engine Optimization: Develop and implement organic search (SEO) strategies to improve ReflexMD’s search engine rankings and increase organic traffic.
Compliance: Ensure that all search marketing campaigns adhere to Telemedicine regulations and compliance standards.
Reporting: Monitor and report on key performance metrics, providing insights to the leadership team and recommending optimizations and improvements. Execute related technical aspects of SEM, such as tracking implementation and measurement.
Data Analysis: Regularly analyze campaign performance and customer data to identify opportunities for improvement and inform future strategy.
Forecasting: Develop and manage a media forecasting process, ensuring accurate projections and resource allocation for search marketing initiatives.
Vendor Management: Foster vendor relationships with search marketing platforms, agencies, and technology providers to keep ReflexMD poised for innovation.
Requirements
10+ years of hands-on experience in search marketing and related platforms (e.g., Google Ads, DV360, Google Analytics, SEO tools)
Proven track record of managing, developing and executing SEM strategies.
Deep expertise in paid search (SEM), paid search shopping, and organic search (SEO) best practices.
Strong analytical skills and a data-driven mindset, with the ability to draw insights from data to inform marketing strategies.
SQL proficiency is a bonus.
Strong project management and organizational skills.
Strong communication and collaboration skills to work effectively amongst cross-functional teams.
EEOC Statement
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check. ReflexMD participates in the E-Verify program - we verify the employment eligibility of all newly hired employees through E-Verify. For more information, please visit the E-Verify website.