Posted in: Other in Miami | Posted: |
Job Description
Lead the strategic development and implementation of performance-driven paid media initiatives across multiple channels to surpass client KPIs and business objectives.
Oversee the operational aspects of the paid media team, ensuring seamless execution of media plans and campaigns.
Employ data-driven insights to continuously optimize media strategies and drive strategic advancement.
Collaborate closely with clients and internal stakeholders to align paid media efforts with overarching business strategies and goals.
Manage budget allocation and resource optimization to maximize campaign effectiveness and return on investment.
Stay abreast of industry trends and emerging technologies, leveraging strategic insights to pioneer innovative approaches to paid media.
Analyze campaign performance data to optimize media strategies and maximize ROI.
Provide guidance and mentorship to junior team members to foster their professional growth
Stay informed about industry trends and emerging technologies to identify opportunities for innovation and growth.