פורסם ב: שיווק ב- מזרח מידלנדס | פורסם: |
Head of Marketing (Hybrid with up to 2 days a week in the Bournemouth office)
Overview
The Head of Marketing is critical in enabling our growth ambitions via a drive for success and challenging the status quo. Responsible for the design and execution of innovative strategies that engage and excite our addressable market. Focus on the top of the funnel, generating high-quality, highly qualified sales leads that convert not just into customers but also into retention, ensuring a clear view of ROI.
This is not a role for the 'been there and done that’; it is industrious, disruptive, curious, and hungry—and would best suit someone with a track record of success, keen to make their mark and develop a legacy in a truly Global environment.
Responsibilities
* Work with the commercial director to set the direction for a multi-disciplinary Marketing team of 5.
* The function is responsible for all campaign management, PR, events, design and online channel management, gaining insight via customer research to generate the right leads in the right space at the right time to achieve our growth ambitions
* Responsible for the Marketing budget and the effective use and ROI of the right tools and resources across both companies.
* Understand and influence new market sectors via research and generate internal CTAs to develop opportunities across the business.
* Anticipating and proactively scaling resources to meet current and future business needs and building and leveraging partnerships to support times of peak demand.
* Delivery of the lead generation playbook for BAU, ad hoc, and scheduled events to hit KPIs as agreed with the Commercial Directors.
* Drive prospect engagement and nurture those close to conversion via active campaigns.
* Deliver fully qualified hot leads for sales in line with product, segment and volume targets.
* Effective use of Marketo and Salesforce marketing activity to nurture prospects.
* Identify and validate where, when and 'aswho’ we should exhibit and how this will translate into strong lead generation.
* Assist the commercial directors in designing the partnership program with trade associations, consultants, industry bodies, PR companies, and other commercial organisations to create commercial and technical opportunities.
* Create sustainable competitive advantage by maintaining both companies as thought leaders, thereby differentiating from the competition.
* Set high-level positioning for our products and services appropriate for the segment.
* Own the Market Segmentation, utilising the data to drive targeting, messaging, and differential advantage positioning, providing insight (and return) to the Commercial Directors.
* Work with sales to evolve and improve the lead management process, holding them accountable for conversion rates on agreed activities or campaigns (whether routine or exceptional).
* Participate as a stakeholder in the Go-to-Market process or any new Product or Service, ensuring timely buy-in and approval from key stakeholders.
Skills
* An unrelenting drive to challenge, improve and transform where necessary to a position of true Marketing Excellence
* Experienced senior B2B marketing professional with proven experience leading and motivating a function to deliver a strategy aligned with business objectives, key results, and BAUKPIs.
* Ability to work collaboratively in multi-disciplined teams, particularly Commercial and Product Teams, and control disparate and conflicting demands to deliver the best VFM from the function
* A naturally adept digital professional with an implicit understanding of the digital marketing landscape, including social media, PPC, SEO, content marketing, and inbound activity.
* A track record of people management, leadership, coaching and development of marketers.
* Experience across all areas of Marketing (from research through to communications) with demonstrable success at driving joined-up integrated marketing campaigns
* Experience in delivering continuous improvement, innovation and change through effective change management processes.
* A thorough and up-to-date understanding of CRM and marketing automation best practices, particularly Salesforce/Marketo and related platforms and activities.
* Preferably CIM or MBA qualified
