Social media and paid media manager

Social Media and Paid Media Manager for Retail

Sheffield

Up to £50,000pa

Hybrid working 3 days per week in office

Benefits:

Pension 9.5% non-contributory
Private medical insurance – AXA
Gym Flex
25 +3 days holiday
Season ticket loan
Dental Insurance – for a fixed monthly cost, Bupa dental insurance will give cash-back towards routine and restorative dental treatment (whether NHS or private)
Nursery benefit
Xmas savings scheme - savings scheme with additional month’s payment made by the Company, subject to tax and NI. Commences in January (annually)
& many more…

Position Overview:

Elevation Recruitment are collaborating with a leading retail company in the heart of South Yorkshire. They an experienced social media and paid media manager to devise and execute paid-for digital campaigns. This role will collaborate closely with the marketing team and select agencies to plan media budgets and ensure KPIs are met. The ideal candidate will have a strong background in driving reach and engagement through strategic social media and paid digital media initiatives across a retail portfolio.

Responsibilities:

Direct the social media and paid-for digital media strategy across the retail portfolio to drive reach and engagement.
Lead in developing and implementing comprehensive social media strategies, including an organic content calendar and influencer program, that align with brand goals and channel objectives.
Ensure the business is at the forefront of new digital display technologies and formats, utilising dynamic ads, rich media, and high-impact formats.
Collaborate with the creative team to develop and build integrated digital campaigns and engaging digital content.
Drive idea generation for social campaigns and oversee delivery through internal teams.
In conjunction with our logistics business, plan and deliver paid campaigns to drive lead generation and the development of our own lead pipeline.
Manage key agency relationships and budgets relating to media buying and social media.
Plan and train junior team members, ensuring best practices are maintained.
Translate monthly and campaign-specific reporting into tangible actions to improve engagement and share these insights with marketing managers.
Ensure data is at the heart of decision-making, leveraging insights to inform content strategy, set objectives, measure, and report success.
Maintain the image library and ensure secure document storage.
Adhere to procurement protocols and GDPR compliance.
Ensure brand compliance, budgetary control, platform security, and password controls.

Qualifications:

Proven experience in social media management and paid digital media campaigns, preferably within the retail sector.
Experience using Instagram, Facebook, TikTok, and YouTube as well as planning and scheduling.
Experience collaborating with creative teams and managing integrated digital campaigns.
Ability to generate innovative ideas for social media campaigns and effectively lead internal teams to execute them.
Proficiency in data analysis and translating insights into actionable strategies.
Strong leadership skills with experience in training and developing junior team members.
Excellent communication skills for managing agency relationships and reporting to marketing managers.
Additional Information:

This role requires a proactive and strategic thinker who can stay ahead of digital trends and technologies.
The candidate must be able to work collaboratively within a team while also taking initiative to lead projects independently.
A passion for retail and an understanding of the retail customer journey are highly desirable.
Application Process:

To apply, please submit your most up to date CV with a mobile number.

Additional Information:

This role requires a proactive and strategic thinker who can stay ahead of digital trends and technologies.
The candidate must be able to work collaboratively within a team while also taking initiative to lead projects independently.
A passion for retail and an understanding of the retail customer journey are highly desirable.
Application Process:

To apply, please submit your most up to date CV with a mobile number