Social Media & Content Creator

Job Description: Social Media & Content Creator**

**Salary:** £25,000 – £28,000 Full Time

Commercial Recruitment is seeking an effective Social Media & Content Creator for a health insurance company. The role requires excellent technical and communication skills and the ability to organise work effectively, focusing on creating engaging print, web, and social media content to drive sales through brand awareness and customer engagement. This is a great opportunity to add value across the entire marketing spectrum, from traditional print media to website and social media content, including:

- Blog articles, written social media posts, and guides
- Electronic books (eBooks)
- Links to external content
- Images, videos, and video stories
- Infographics
- Testimonials, case studies, and reviews

**Responsibilities:**

- Support all content marketing initiatives to drive traffic, engagements, and leads that deliver sales and customer retention, ensuring a cohesive aesthetic to Group guidelines.
- Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives.
- Develop a brand publisher mindset: create the content our audience is looking for and then optimise the path to conversion.
- Ensure SEO optimisation, content categorisation and structure, content development, distribution, and measurement.
- Develop editorial governance so content is consistent with brand voice, style, and tone.
- Manage editorial calendar and organisation workflows.
- Produce and distribute editorial and press releases to industry-specific magazines and blogs.
- Manage digital content hubs and all supporting social channels, ensuring all posts are tailored and targeted to the relevant audience.
- Measure and optimise the program regularly and on an ongoing basis.
- Integrate content marketing plans with brand campaigns to drive brand demand.
- Develop an understanding of how the functions of the role interlink throughout the business and impact others.

**Previous Experience:**

- Approximately three years of relevant experience.
- Proficiency in Adobe Creative Cloud suite, with essential experience in Photoshop and InDesign.
- Experience managing multiple social media channels using tools like Sprout Social, Hootsuite, or similar.
- Developed tailored content calendars and strategies within company brand guidelines.
- Experience in reporting for social media campaigns and implementing subsequent optimisation recommendations.

**What You Can Expect:**

- Regular Monday to Friday hours – no evenings, shift work, or weekend work.
- £25,000 to £28,000 Full Time Salary.
- Access to Pension Scheme.
- Attendance Bonus.
- Great Annual Leave Benefit including additional family days.
- Free Worldwide Multi Trip Travel Insurance Cover and discounted rate for family members.
- Cash benefits linked to Personal Accident, Life Cover, and Critical Illness.
- Monthly Employee Rewards Scheme.
- Commitment to Employee Learning and Development.
- Access to Wellbeing Services and Discount Scheme.
- Free tea, coffee, and fresh fruit.
- Friendly working environment in Peterborough – convenient location close to the A1