Senior Analyst, Social (CPG Client)

Job Description
Overview:
The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.
Role Objectives:
Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
Oversee budgets and flighting for all self-service platforms
Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
Forecast around audits and campaign analytics
Assist the Manager and greater team with overall strategy and recommendations
Serve as a mentor to Analysts and available for ad hoc questions and training