Digital Marketing Team Lead

We are currently recruiting for an experienced and innovative Digital Marketing Team Leader to join our dynamic marketing department here at Bradford College. This role involves leading a team of digital marketing professionals to develop and implement effective digital marketing strategies that enhance our institution's online presence, engage our target audience, and drive student enrolment and engagement.

We are a leading educational institution committed to providing exceptional learning experiences and outcomes for our students. Our Digital Services team plays a crucial role in enhancing educational delivery through innovative digital solutions.

Please note that interviews for this position will take place on Monday 8th July.

Responsibilities include:

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Develop and implement comprehensive digital marketing strategies aligned with the College’s goals and objectives.

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Identify and leverage new digital marketing trends, tools, and technologies to enhance our online presence and reach.

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Lead, mentor, and manage a digital marketing assistant while fostering a collaborative and productive team environment with the wider marketing team.

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Oversee the creation and curation of engaging, high-quality content across all digital platforms, including social media, email marketing, website, and paid advertising.

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Plan and execute digital marketing campaigns to promote educational programs, events, and other initiatives, ensuring timely delivery and optimal performance.

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Implement and manage SEO and SEM strategies to improve website ranking and visibility.

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Monitor, analyse, and report on the performance of digital marketing campaigns using tools like Google Analytics, providing insights and recommendations for improvement.

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Establish KPIs and track metrics to measure the effectiveness of digital marketing efforts and ROI.

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Work closely with cross-functional teams, including admissions, academic departments, and IT, to ensure cohesive and effective marketing strategies.

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Communicate and collaborate with external partners, such as advertising agencies and vendors, to maximize marketing efforts.

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Develop and manage the digital marketing budget, ensuring cost-effective use of resources.

Hybrid working is negotiable for this role. This means you may be able to work a proportion of your time on campus and some remotely. We are open to discussing this with you during the application process as we recognise the benefits and importance of an environment that supports flexible working.

The Ideal Candidate

Our ideal candidate will be learner and quality focused with a commitment to our vision of working together to transform lives. You should be able to contribute to our journey to Outstanding, creating a positive working and study environment, and, Equity, Diversity & Inclusion should be embedded within your core values.

Education & Training

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GCSE English & GCSE Maths at a minimum of grade C/4

Experience

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Demonstrable previous experience in digital marketing, and experience working in a leadership role.

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Strong knowledge of digital marketing tools and platforms, including SEO, SEM, content management systems, social media, and email marketing.

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Excellent analytical skills and experience with data-driven marketing.

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Strong leadership, communication, and interpersonal skills.

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Ability to manage multiple projects and meet deadlines in a fast-paced environment.

We reserve the right to close this vacancy early depending on the level of interest and number of applications so early application is advised.

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Bradford College

At Bradford College our ambition is to transform the lives of our learners, help them to aim higher and support them to achieve their goals.

Located in the heart of Bradford, we offer a wide range of courses at varying levels, with something to suit everyone. Undergraduate to postgraduate and professional qualifications to distance learning and short community courses.

Our aim is to attract and retain knowledgeable, passionate and focused individuals who can inspire, motivate and support both learners and colleagues. With a can-do attitude and desire for continuous self-improvement, you could make a difference to the lives of everyone at Bradford College.

Benefits of working at Bradford College:

Generous annual leave entitlement – equivalent to 30 days holidays, plus bank holidays

Additional college closure days, including 2-week Christmas closure

Local government pension scheme, with a generous 18% employer contribution

Annual salary reviews

Career progression opportunities – 54% of all vacancies are filled internally

Free sports and gym facilities

Free wellbeing initiatives and access to our exclusive staff indoor and outdoor wellbeing space

Confidential employee assistance service and on-site mental health first aiders

Access to Bradford College benefits hub, offering retail, travel, leisure and dining discounts and cashback

Discounts on greener travel – cycle to work scheme & local MetroCard and Northern Rail discounts

Access to hair and beauty treatments in our student-led Signature Spa

On-site dining facilities, including our award-winning Grove restaurant

A host of training development opportunities

Fantastic campus facilities, a short walk to public transport links in the heart of the City of Culture 2025

The opportunity to work for an organisation that is truly committed creating a better future for all through education and training.

For full details please click here

*If you have the drive to further develop your skills and abilities, you will be given the support and opportunities you need to enhance your career. This includes access to in-house training and CPD, professional and academic qualifications and mentoring.

Bradford College is committed to supporting and promoting diversity and inclusion amongst our staff and student body. We promote applications across all sections of the community, recognising the benefits a diverse workforce can bring and therefore particularly encourage applications from groups which are underrepresented in our workforce.

We are committed to safeguarding and promoting the welfare of young people and vulnerable adults and expect staff and volunteers to share this commitment. Pre-employment checks will be undertaken for this post including a check with the Disclosure and Barring Service. Please note that social media checks will also be undertaken during the recruitment process.

Please be aware it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children and vulnerable adults