Field Marketing Manager - Minneapolis

Our Company: 
Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through e-commerce and retail partnerships. Congo Brands houses some of the world’s most noted brands including Alani Nu, Prime Hydration, and 3D Energy. Congo Brands is on pace to become one of the world’s most noted consumer product companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from ready-to-drink beverages, snacks, supplements and more.
The Role:
The Field Marketing Manager (FMM) is the critical first line manager responsible for implementing Alani Nu / PRIME's field marketing program in a specific market. The FMM is responsible for at least three to four (3-4) Field Marketing Ambassadors in each market, and is accountable for all facets of their management, including recruiting, onboarding, planning, motivation and day-to-day administration. In addition, the FMM also provides oversight of the market’s collegiate ambassador program and support of relevant, local market event opportunities. 
The Field Marketing Manager must be based near Minneapolis, Minnesota and will be responsible for a territory in the surrounding areas. You will be responsible for developing and executing strategy to drive customer engagement and sales growth in the region. This role will work closely with cross-functional teams to identify opportunities and develop programs that drive awareness of Alani Nu and PRIME in Minneapolis, establishing new loyal customer bases in the region.
Key Responsibilities:
1. Alani Nu and PRIME Sampling Program  
Recruit and maintain a team of 3-4 Field Marketing Ambassadors (FMAs).
Utilize existing tactics and develop new best practices for hiring FMAs.
Maintain the appropriate number of FMAs with sufficient availability to meet consumer collecting goals.
Adhere to HR policies for new FMA recruits.
2. Training
Become a product, brand & sampling expert to best train FMAs to be successful in the field, according to the FMA Performance Expectations  
Conduct Alani Nu / PRIME onboard training for new hires.
Utilize existing and develop new, fun, and creative methods to ensure FMAs have the necessary knowledge of our brand and product.
Carry out frequent spot checks each month to monitor program effectiveness and address areas of improvement.
Identify leaders within the sampling team to assist in program management, providing clear goals and appropriate training.
3. Motivation
Create and foster a positive learning environment through interactive training, personal coaching, and sharing of best practices.
Recognize and develop achievement and skill sets of individuals and the sampling program as a whole.
Empower FMAs to identify, develop, and execute sampling missions and other ideas to enhance the sampling experience.
Reward successful FMAs with leadership opportunities at a field level.
4. Planning & Execution  
Develop plans to build Alani Nu / PRIME trial and awareness among consumers with strong market knowledge and strategic priority
Utilize FMAs to generate new and innovative ideas for sampling missions and other market opportunities
Collaborate with other teams to collect, assess, and schedule quality sampling missions
Maximize the impact of market sampling by ensuring missions are unexpected, unique, and mobile
Collaborate with Alani Student Ambassadors to create maximum impact on college campuses
Play an active role in quarterly planning, distributor reviews, and business planning cycles
Implement a continuous series of Quality Sampling Missions for the market
5. Reporting & Communication  
Use, and train team members on, reporting tools
Process FMA timesheets and manage payroll submission
Build team schedule using knowledge of the home market
Sample in the field for 15-20 hours per week
Track sampling metrics and ensure goals are met
Ensure accurate reporting and responsible use of company property
Evaluate sampling data for strategic opportunities
Discuss market analysis with manager and modify plans as necessary
Share best practices and learnings with team members
Provide end-of-month reports for leadership team
Communicate pro-actively and respond in a timely manner
6. Collegiate Marketing Program
Recruit, train & manage a team of Alani Student Ambassadors to make Alani Nu an integral and relevant part of a student's campus life  
Initiate, organize, & supervise events or sales opportunities, with the local sales team, to ensure perfect distribution and visibility in and around campus  
Activate campus relationships & integrate Alani Nu into key functional & image building opportunities with students, both on and off campus  
7. Local Market Event Opportunities 
Review & assess local market event opportunities that are reflective of the Alani Nu brand, and deliver a clear authentic message to the consumer 
Maximize ROI be selectively identifying relevant opportunities to grow the brand, achieve business objective and engage our consumers
Requirements
At least 2 years of management experience with direct oversight of a team  
Two-year degree preferred  
Strong relationship building skills  
Exemplary motivation skills and ability to cultivate team environment  
Charismatic and outgoing personality  
Existing local market knowledge strongly preferred  
Creative mind with track record of innovation and initiative in past work experience / extra-curricular activities  
Ability to cultivate a team environment  
Strong understanding of the local market’s collegiate landscape  
Experience with field marketing highly preferred. 
Travels 50-60% based on market territory  
A reliable means of transportation and a valid driver’s license that is not expired, suspended, or revoked, as demonstrated with a MVR  
Maintain a pulse on the local market’s activation opportunities  
Exceptional communication skills, including presenting and training abilities  
Strong planning and project management competencies  
Ability to work hours on weekends  
Must be proficient with relevant computer software and communication tools  
Flexibility: This is not a typical 9-5 job. Things can and will change  
Regular physical activity may be required, e.g., setting up infrastructure, comfortably lift up to 75 lbs  
Benefits
Competitive Salary
Health/Vision/Dental Benefits
15 days of PTO + 8 paid holidays
6 weeks paid parental leave
401K plan with employer match
Monthly cell phone stipend
AND SO MUCH MORE!
Congo Brands, LLC. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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