Marketing Manager

Company Overview: A leading and innovative food manufacturing company dedicated to creating high-quality, delicious products for consumers around the globe. Their commitment to excellence and passion for food is at the heart of everything they do. They are looking for a talented Marketing Manager to lead their marketing efforts and help grow their brand.
Job Summary: The company is seeking a creative and results-driven Marketing Manager to develop and execute comprehensive marketing strategies that will increase brand awareness, drive sales, and enhance customer engagement. The ideal candidate will have a strong background in marketing within the food industry, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment.
Key Responsibilities:
Marketing Strategy: Develop and implement effective marketing strategies and campaigns to promote the company's products and brand.
Brand Management: Maintain and enhance the company's brand identity, ensuring consistency across all marketing materials and channels.
Market Research: Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
Product Launches: Lead the planning and execution of product launches, including developing marketing materials, coordinating with sales and production teams, and managing timelines.
Digital Marketing: Oversee digital marketing efforts, including social media, email marketing, SEO, and online advertising to drive traffic and engagement.
Content Creation: Develop compelling content for various marketing channels, including website, social media, blogs, and newsletters.
Partnerships and Collaborations: Identify and establish partnerships and collaborations with influencers, brands, and other relevant entities to enhance brand visibility and reach.
Event Planning: Plan and execute marketing events, trade shows, and promotional activities to increase brand exposure and drive sales.
Budget Management: Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to inform future strategies.
Team Leadership: Lead and mentor the marketing team, fostering a collaborative and creative work environment.
Qualifications:
Education: Bachelors degree in Marketing, Business, or a related field.
Experience: 5+ years of marketing experience, preferably within the food industry.
Skills:Strong understanding of marketing principles and strategies.
Proven experience in developing and executing successful marketing campaigns.
Proficiency in digital marketing tools and platforms.
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Ability to analyze data and derive actionable insights.
Creative thinking and problem-solving abilities.
Experience with budget management.
Ability to work independently and collaboratively in a fast-paced environment.